Key competitiveness indicators and drivers of full-service airlines operating in Malaysia
Full-service airlines play a key role in creating a prosperous and successful tourism industry. They are now faced with fierce competition in domestic and international markets. However, there is a lack of knowledge concerning the competitiveness of full-service airlines. Hence, this research was ai...
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| Format: | Thesis |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/56784/1/FEP%202016%2018RR.pdf |
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