Relationship between website quality and user willingness to donate to non-profit organizations
The advancement of communication technology has brought new horizon of business approach in this digital era. A non-profit organization needs a better understanding to manipulate website online factors to meet website user preference and to influence their decision making. This study uses website qu...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Online Access: | http://psasir.upm.edu.my/id/eprint/68480/1/FBMK%202018%2015%20IR.pdf |
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