Consumers' attitudes toward TV advertising in Malaysia : a descriptive study

Advertising is an important social phenomenon. It both stimulates consumption and economic activities and models life-styles and a certain value orientation. Consumers are confronted with numerous advertisements in multiple media. Everyone seems to hold an opinion about various aspects of advertisin...

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Bibliographic Details
Main Author: Yee, Han How
Format: Thesis
Language:English
English
Published: 1999
Subjects:
Online Access:http://psasir.upm.edu.my/id/eprint/77862/1/t%20GSM%201999%201%20%281900118345%29.pdf
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