The dimensionality of consumer decision making styles : comparison between U.S. and Malaysian young consumers
A consumer decision-making style is defined as a mental orientation characterizing a consumer's approach to making consumer choices. All consumers are thought to approach the market with eight mental characteristics of consumer decision-making style: (1) Perfectionism or high-quality consciousn...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2000
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77874/1/t%20GSM%202000%203%20%281900118341%29.pdf |
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