Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
The purpose of this crosssectional study is to examine the factors influencing consumer purchase intention of dietary supplement products in Penang based on Theory of Planned Behaviour (TPB). Tujuan kajian ini adalah untuk mengkaji faktor-faktor yang mempengaruhi pembelian suplemen pemakanan di...
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.usm.my/28883/1/FACTORS_INFLUENCING_CONSUMER_PURCHASE_INTENTIONOF_DIETARY_SUPPLEMENT_PRODUCTS_IN_PENANG_ISLAND.pdf |
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