Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island

The purpose of this crosssectional study is to examine the factors influencing consumer purchase intention of dietary supplement products in Penang based on Theory of Planned Behaviour (TPB). Tujuan kajian ini adalah untuk mengkaji faktor-faktor yang mempengaruhi pembelian suplemen pemakanan di...

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Main Author:	Ooi, Say Keat
Format:	Thesis
Language:	English
Published:	2009
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/28883/1/FACTORS_INFLUENCING_CONSUMER_PURCHASE_INTENTIONOF_DIETARY_SUPPLEMENT_PRODUCTS_IN_PENANG_ISLAND.pdf
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id	my-usm-ep.28883
record_format	uketd_dc
spelling	my-usm-ep.288832017-04-17T06:23:55Z Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island 2009 Ooi, Say Keat HF5001-6182 Business The purpose of this crosssectional study is to examine the factors influencing consumer purchase intention of dietary supplement products in Penang based on Theory of Planned Behaviour (TPB). Tujuan kajian ini adalah untuk mengkaji faktor-faktor yang mempengaruhi pembelian suplemen pemakanan di kalangan pengguna di negeri Pulau Pinang berdasarkan model Theory of Planned Behaviour (TPB). 2009 Thesis http://eprints.usm.my/28883/ http://eprints.usm.my/28883/1/FACTORS_INFLUENCING_CONSUMER_PURCHASE_INTENTIONOF_DIETARY_SUPPLEMENT_PRODUCTS_IN_PENANG_ISLAND.pdf application/pdf en public masters Universiti Sains Malaysia Pusat Pengajian Siswazah Perniagaan
institution	Universiti Sains Malaysia
collection	USM Institutional Repository
language	English
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Ooi, Say Keat Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
description	The purpose of this crosssectional study is to examine the factors influencing consumer purchase intention of dietary supplement products in Penang based on Theory of Planned Behaviour (TPB). Tujuan kajian ini adalah untuk mengkaji faktor-faktor yang mempengaruhi pembelian suplemen pemakanan di kalangan pengguna di negeri Pulau Pinang berdasarkan model Theory of Planned Behaviour (TPB).
format	Thesis
qualification_level	Master's degree
author	Ooi, Say Keat
author_facet	Ooi, Say Keat
author_sort	Ooi, Say Keat
title	Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
title_short	Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
title_full	Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
title_fullStr	Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
title_full_unstemmed	Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island
title_sort	factors influencing consumer purchase intention of dietary supplement products in penang island
granting_institution	Universiti Sains Malaysia
granting_department	Pusat Pengajian Siswazah Perniagaan
publishDate	2009
url	http://eprints.usm.my/28883/1/FACTORS_INFLUENCING_CONSUMER_PURCHASE_INTENTIONOF_DIETARY_SUPPLEMENT_PRODUCTS_IN_PENANG_ISLAND.pdf
_version_	1747820034670985216

Factors Influencing Consumer Purchase Intention Of Dietary Supplement Products In Penang Island

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