A Study Of The Relationship Between Indicators And Public Donation Intention In Penang: A Perspective Of Planned Behavior Theory With Inclusion Of Some Cognitive Factors
The continuous survival of charity organizations has been challenged with increasing demand for their services as well as diminishing government supports, leading to ever-increasing need for charity giving (Sargeant, Lee, and Jay, 2002). Scenario in Malaysia is similar, where an assessment made t...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.usm.my/47480/1/HO%20ENG%20LING0000%20cut.pdf |
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