Modelling E-Hailing Service Consumption: The Moderating Effect Of Situational Factors

This study attempted to understand the relationship between users’ perceived value of and satisfaction in e-hailing services. It also identified whether users’ satisfaction led towards their continuance usage intention, advocacy intention and reduced switching intention of e-hailing services. Bes...

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Bibliographic Details
Main Author: Emily, Yapp Hon Tshin
Format: Thesis
Language:English
Published: 2020
Subjects:
Online Access:http://eprints.usm.my/53854/1/EMILY%20YAPP%20HON%20TSHIN%20-%20TESIS%20cut.pdf
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