Evaluating gastronomy sensory experiences of Sarawak Laksa as alternative destination images

Local cuisine plays a vital role in tourist destinations, serving as an attraction for tourists looking for distinctive gastronomic and tourism experiences. Sarawak tourism and also its reputable local cuisine, Sarawak Laksa, can use dining experiences to excite all five senses, specifically taste,...

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Main Author:	Kusin, Norfazirah
Format:	Thesis
Language:	English
Published:	2022
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	http://eprints.utm.my/id/eprint/100362/1/NorfazirahKusinMBE2022.pdf
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id	my-utm-ep.100362
record_format	uketd_dc
spelling	my-utm-ep.1003622023-03-30T08:03:00Z Evaluating gastronomy sensory experiences of Sarawak Laksa as alternative destination images 2022 Kusin, Norfazirah G154.9-155.8 Travel and state. Tourism Local cuisine plays a vital role in tourist destinations, serving as an attraction for tourists looking for distinctive gastronomic and tourism experiences. Sarawak tourism and also its reputable local cuisine, Sarawak Laksa, can use dining experiences to excite all five senses, specifically taste, smell, sight, touch, and texture, to enhance experiences. It is uncommon to investigate the relevance of sensory and dining experiences in terms of sensory preferences and their reflection on destination images via social media as part of the research design in the context of gastronomy tourism. The aim of the research to determine the elements of Sarawak Laksa in gastronomy tourism that are unique and specific to Sarawak., as well as to explore the usage of various sensory appeals and its emerging significance in building alternative destination images for gastronomic tourist destinations. A qualitative approach was used to collect data on actual consuming (in situ) experiences from 25 user-generated contents (UGC) in the supplementary video via the online YouTube platform. According to the findings, the sense of taste and uniqueness is the most dominant of Sarawak's own Laksa sensory dining experience, which also includes novelty and emotion elements. The data indicate 19 profoundly important sub-themes: an abundance of spices, authenticity, prawny flavor and spiciness, robust herbaceous, aromatic, coconut aroma, colorful, attractive, diversity of ingredients, doneness, freshness, consistency, crunchiness, and slurp. Furthermore, unique and gratification signify novelty, whereas nostalgic and signature feelings represent emotion in the context of a dining experience. These findings are based on sensory experiences, which have the greatest potential to affect good tourist evaluation and subsequent online exposure. In the context of gastronomic tourism, this study indicates that Sarawak Laksa has the potential to become a signature identity as an alternative that integrates the tourist's image to Sarawak's identity. 2022 Thesis http://eprints.utm.my/id/eprint/100362/ http://eprints.utm.my/id/eprint/100362/1/NorfazirahKusinMBE2022.pdf application/pdf en public http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:150208 masters Universiti Teknologi Malaysia Faculty of Built Environment & Surveying
institution	Universiti Teknologi Malaysia
collection	UTM Institutional Repository
language	English
topic	G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism Kusin, Norfazirah Evaluating gastronomy sensory experiences of Sarawak Laksa as alternative destination images
description	Local cuisine plays a vital role in tourist destinations, serving as an attraction for tourists looking for distinctive gastronomic and tourism experiences. Sarawak tourism and also its reputable local cuisine, Sarawak Laksa, can use dining experiences to excite all five senses, specifically taste, smell, sight, touch, and texture, to enhance experiences. It is uncommon to investigate the relevance of sensory and dining experiences in terms of sensory preferences and their reflection on destination images via social media as part of the research design in the context of gastronomy tourism. The aim of the research to determine the elements of Sarawak Laksa in gastronomy tourism that are unique and specific to Sarawak., as well as to explore the usage of various sensory appeals and its emerging significance in building alternative destination images for gastronomic tourist destinations. A qualitative approach was used to collect data on actual consuming (in situ) experiences from 25 user-generated contents (UGC) in the supplementary video via the online YouTube platform. According to the findings, the sense of taste and uniqueness is the most dominant of Sarawak's own Laksa sensory dining experience, which also includes novelty and emotion elements. The data indicate 19 profoundly important sub-themes: an abundance of spices, authenticity, prawny flavor and spiciness, robust herbaceous, aromatic, coconut aroma, colorful, attractive, diversity of ingredients, doneness, freshness, consistency, crunchiness, and slurp. Furthermore, unique and gratification signify novelty, whereas nostalgic and signature feelings represent emotion in the context of a dining experience. These findings are based on sensory experiences, which have the greatest potential to affect good tourist evaluation and subsequent online exposure. In the context of gastronomic tourism, this study indicates that Sarawak Laksa has the potential to become a signature identity as an alternative that integrates the tourist's image to Sarawak's identity.
format	Thesis
qualification_level	Master's degree
author	Kusin, Norfazirah
author_facet	Kusin, Norfazirah
author_sort	Kusin, Norfazirah
title	Evaluating gastronomy sensory experiences of Sarawak Laksa as alternative destination images
title_short	Evaluating gastronomy sensory experiences of Sarawak Laksa as alternative destination images
title_full	Evaluating gastronomy sensory experiences of Sarawak Laksa as alternative destination images
title_fullStr	Evaluating gastronomy sensory experiences of Sarawak Laksa as alternative destination images
title_full_unstemmed	Evaluating gastronomy sensory experiences of Sarawak Laksa as alternative destination images
title_sort	evaluating gastronomy sensory experiences of sarawak laksa as alternative destination images
granting_institution	Universiti Teknologi Malaysia
granting_department	Faculty of Built Environment & Surveying
publishDate	2022
url	http://eprints.utm.my/id/eprint/100362/1/NorfazirahKusinMBE2022.pdf
_version_	1776100682695180288

Evaluating gastronomy sensory experiences of Sarawak Laksa as alternative destination images

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