Five phases new product development process for business-to-business customers in a telecommunication service provider
New products are prevalent in technology-intensive industries such as telecommunication industry to stay in business and provides competitive advantage against the competitors. On average, product or service readiness takes more than a year which exceeds customer deadline. The aim of the study is to...
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| Format: | Thesis |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/107043/1/HafizahZainolAbidinPFTIR2021.pdf |
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