The adoption and performance of official facebook fan page (FFP) among global airline companies

Organizations nowadays are relying on social media marketing for promotion and CRM purposes. Facebook is one of the most significant social media tools, which has been used worldwide. This study investigates the adoption and performance of Facebook fan pages among global airline companies in develop...

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Bibliographic Details
Main Author: Baghirov, Fakhri
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:http://eprints.utm.my/id/eprint/54649/1/FakhriBaghirovMFM2015.pdf
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