A study of Malaysian consumers’ channel switching behavior using an extended decomposed theory of planned behavior
The study of multichannel shopping behaviour and channel switching behaviour is becoming more important from both business and consumer perspectives. The Internet is increasingly managed in relation to other channels and customers are becoming increasingly sophisticated in their use of multiple chan...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/77624/1/AbdolrazaghMadahiPFM2015.pdf |
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