The effect of trust, communication, supplier's willingness to customize and switching costs towards customer retention in supplier relationship

Customer retention and its antecedents are significant concerns to managers and suppliers in electronic industries. A lot of research have been extensively conducted on this issue in numerous contexts but research in the Malaysian electrical and electronic (E&E) industry is still scarce. The pur...

Full description

Saved in:
Bibliographic Details
Main Author: Pooladireishahri, Marzeih
Format: Thesis
Language:English
Published: 2016
Subjects:
Online Access:http://eprints.utm.my/id/eprint/78189/1/MarziehPooladireishahriPFM2016.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!