The salience of corporate social responsibilty to symbolic consumer value and brand relationship quality

Firms engage in Corporate Social Responsibility (CSR) and go to great lengths to showcase it to their consumers. Some firms even leverage on their CSR as a key facet of their business strategy. Although consumers have been reported to articulate positive preferences for CSR, CSR related consumer out...

Full description

Saved in:
Bibliographic Details
Main Author: Abdul Razak, Shamzul Razni
Format: Thesis
Language:English
Published: 2017
Subjects:
Online Access:http://eprints.utm.my/id/eprint/92228/1/ShamzulRazniAbdulRazakPAHIBS2017.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!