Factors affecting customer purchase intention towards halal foods
The main objective of this research is to examine the factor affecting customer purchase intention towards Halal food in Malaysia especially by University students. The research investigates on three factors that affect the purchase intention towards Halal food in Malaysia which are Halal knowledge,...
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| Main Author: | |
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10059/1/s824360_01.pdf https://etd.uum.edu.my/10059/2/s824360_02.pdf https://etd.uum.edu.my/10059/3/s824360_references.docx |
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