The Relationship Between Social Media Marketing Capability, Trust and SMEs’ Performance in Malaysia
Due to the realization of SMEs' importance to the economy, and the changed happened owing to technology, social media marketing capabilities (SMMC) has been being implemented over the last few years. It aims to develop SMEs and enhance their performance from new technology and resource point of...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2022
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| Online Access: | https://etd.uum.edu.my/10947/1/s93773_01.pdf https://etd.uum.edu.my/10947/2/s93773_02.pdf |
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