Evaluating Strategies for E-Commerce Sites : A Malaysian Perspective

An organisation needs to evaluate its strategy for e-commerce site constantly due to the dynamic nature of the Internet. Using the ‘AIPD’ model developed by Simeon, this research attempts to evaluate strategies for e-commerce site for Malaysian Internet banking environment. There are 10 commercial...

Full description

Saved in:

Bibliographic Details
Main Author:	Sherlin, G. Subramaniam
Format:	Thesis
Language:	eng eng
Published:	2003
Subjects:	TK5101-6720 Telecommunication
Online Access:	https://etd.uum.edu.my/1140/1/SHERLIN_SUBRAMANIAM.pdf https://etd.uum.edu.my/1140/2/1.SHERLIN_SUBRAMANIAM.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.1140
record_format	uketd_dc
spelling	my-uum-etd.11402013-07-24T12:10:35Z Evaluating Strategies for E-Commerce Sites : A Malaysian Perspective 2003-09-29 Sherlin, G. Subramaniam Sekolah Siswazah Graduate School TK5101-6720 Telecommunication An organisation needs to evaluate its strategy for e-commerce site constantly due to the dynamic nature of the Internet. Using the ‘AIPD’ model developed by Simeon, this research attempts to evaluate strategies for e-commerce site for Malaysian Internet banking environment. There are 10 commercial banks with Web presence in Malaysia and all of these banks were included in this study. An organisations’ e-commerce site is the interface that connects the business with the customers. The needs and expectations of the customers are always changing due to changes in the business environment. This needs and expectations must be recognised in order to stay competitive. As such, e-commerce strategy is a crucial part that needs constant evaluation and taken seriously by the organisations. The lack of study in domestic e-commerce site strategy evaluation has motivated this research. The evaluation was carried out using three experts. Results from the evaluation were then used to compare the results from Simeon’s findings. The result reveals that Malaysian commercial banks are following effective informing, positioning, and delivering strategies. The APD model is later used to identify strategies in the Malaysian Internet banking that needs improvement. This study reveals that technological advancement plays important role in Web site design and e-commerce strategy. 2003-09 Thesis https://etd.uum.edu.my/1140/ https://etd.uum.edu.my/1140/1/SHERLIN_SUBRAMANIAM.pdf application/pdf eng validuser https://etd.uum.edu.my/1140/2/1.SHERLIN_SUBRAMANIAM.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	TK5101-6720 Telecommunication
spellingShingle	TK5101-6720 Telecommunication Sherlin, G. Subramaniam Evaluating Strategies for E-Commerce Sites : A Malaysian Perspective
description	An organisation needs to evaluate its strategy for e-commerce site constantly due to the dynamic nature of the Internet. Using the ‘AIPD’ model developed by Simeon, this research attempts to evaluate strategies for e-commerce site for Malaysian Internet banking environment. There are 10 commercial banks with Web presence in Malaysia and all of these banks were included in this study. An organisations’ e-commerce site is the interface that connects the business with the customers. The needs and expectations of the customers are always changing due to changes in the business environment. This needs and expectations must be recognised in order to stay competitive. As such, e-commerce strategy is a crucial part that needs constant evaluation and taken seriously by the organisations. The lack of study in domestic e-commerce site strategy evaluation has motivated this research. The evaluation was carried out using three experts. Results from the evaluation were then used to compare the results from Simeon’s findings. The result reveals that Malaysian commercial banks are following effective informing, positioning, and delivering strategies. The APD model is later used to identify strategies in the Malaysian Internet banking that needs improvement. This study reveals that technological advancement plays important role in Web site design and e-commerce strategy.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Sherlin, G. Subramaniam
author_facet	Sherlin, G. Subramaniam
author_sort	Sherlin, G. Subramaniam
title	Evaluating Strategies for E-Commerce Sites : A Malaysian Perspective
title_short	Evaluating Strategies for E-Commerce Sites : A Malaysian Perspective
title_full	Evaluating Strategies for E-Commerce Sites : A Malaysian Perspective
title_fullStr	Evaluating Strategies for E-Commerce Sites : A Malaysian Perspective
title_full_unstemmed	Evaluating Strategies for E-Commerce Sites : A Malaysian Perspective
title_sort	evaluating strategies for e-commerce sites : a malaysian perspective
granting_institution	Universiti Utara Malaysia
granting_department	Sekolah Siswazah
publishDate	2003
url	https://etd.uum.edu.my/1140/1/SHERLIN_SUBRAMANIAM.pdf https://etd.uum.edu.my/1140/2/1.SHERLIN_SUBRAMANIAM.pdf
_version_	1747827080263892992

Evaluating Strategies for E-Commerce Sites : A Malaysian Perspective

Similar Items