The Effect of Customers' Satisfaction towards Customer Loyalty among Mobile Telecomunication Providers in Malaysia

The purpose of this study is to understand the effect between customer satisfaction and customer loyalty in the Malaysian mobile telecommunication services. This sector is highly competitive as new players coming in, with aggressive price offering, high promotion, better network quality and great cu...

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Bibliographic Details
Main Author: Sarina, Ismail
Format: Thesis
Language:eng
eng
Published: 2009
Subjects:
Online Access:https://etd.uum.edu.my/1682/1/Sarina_Ismail.pdf
https://etd.uum.edu.my/1682/2/1.Sarina_Ismail.pdf
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