Relationship Between Marketing Of Financial Services And Bank Performance In Malaysia : An Empirical Study (1996 - 1998)
In modern times, marketing is the backbone of any successful business activity. The present case study seeks to investigate and explore the nexus between marketing efforts and bank performance. The study is based on a sample of 30 commercial banks in Malaysia covering a three year period 1996 to 19...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2000
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| Online Access: | https://etd.uum.edu.my/211/1/SELVAN_PERUMAL_-_Relationship_between_marketing_of_financial_....pdf https://etd.uum.edu.my/211/2/1.SELVAN_PERUMAL_-_Relationship_between_marketing_of_financial_....pdf |
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