Factors that Affect the Success of CRM Systems in Libyan Firms
With an ever-increasing competition for marketing dominance, many firms have utilized the customer relationship management (CRM) system for improved business intelligence, better decision making, enhanced customer relations, and good quality of services and product offerings. We found the empirical...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2010
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| Online Access: | https://etd.uum.edu.my/2519/1/Hatem_Mohammed_Rouhoma.pdf https://etd.uum.edu.my/2519/2/1.Hatem_Mohammed_Rouhoma.pdf |
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