Factors that Affect the Success of CRM Systems in Libyan Firms

With an ever-increasing competition for marketing dominance, many firms have utilized the customer relationship management (CRM) system for improved business intelligence, better decision making, enhanced customer relations, and good quality of services and product offerings. We found the empirical...

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Main Author:	Rouhoma, Hatem Mohammed
Format:	Thesis
Language:	eng eng
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/2519/1/Hatem_Mohammed_Rouhoma.pdf https://etd.uum.edu.my/2519/2/1.Hatem_Mohammed_Rouhoma.pdf
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id	my-uum-etd.2519
record_format	uketd_dc
spelling	my-uum-etd.25192013-07-24T12:16:23Z Factors that Affect the Success of CRM Systems in Libyan Firms 2010-04 Rouhoma, Hatem Mohammed Abdullah, Shahmir College of Business (COB) College of Business HF5001-6182 Business With an ever-increasing competition for marketing dominance, many firms have utilized the customer relationship management (CRM) system for improved business intelligence, better decision making, enhanced customer relations, and good quality of services and product offerings. We found the empirical support for CRM factors that affecting the success of CRM systems in Libyan firms from 100 respondents of different manufacturing firm which have implemented the CRM system. These findings should be of great interest to both researchers and practitioners. 2010-04 Thesis https://etd.uum.edu.my/2519/ https://etd.uum.edu.my/2519/1/Hatem_Mohammed_Rouhoma.pdf application/pdf eng validuser https://etd.uum.edu.my/2519/2/1.Hatem_Mohammed_Rouhoma.pdf application/pdf eng public http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758859 masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abdullah, Shahmir
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Rouhoma, Hatem Mohammed Factors that Affect the Success of CRM Systems in Libyan Firms
description	With an ever-increasing competition for marketing dominance, many firms have utilized the customer relationship management (CRM) system for improved business intelligence, better decision making, enhanced customer relations, and good quality of services and product offerings. We found the empirical support for CRM factors that affecting the success of CRM systems in Libyan firms from 100 respondents of different manufacturing firm which have implemented the CRM system. These findings should be of great interest to both researchers and practitioners.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Rouhoma, Hatem Mohammed
author_facet	Rouhoma, Hatem Mohammed
author_sort	Rouhoma, Hatem Mohammed
title	Factors that Affect the Success of CRM Systems in Libyan Firms
title_short	Factors that Affect the Success of CRM Systems in Libyan Firms
title_full	Factors that Affect the Success of CRM Systems in Libyan Firms
title_fullStr	Factors that Affect the Success of CRM Systems in Libyan Firms
title_full_unstemmed	Factors that Affect the Success of CRM Systems in Libyan Firms
title_sort	factors that affect the success of crm systems in libyan firms
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2010
url	https://etd.uum.edu.my/2519/1/Hatem_Mohammed_Rouhoma.pdf https://etd.uum.edu.my/2519/2/1.Hatem_Mohammed_Rouhoma.pdf
_version_	1747827364670210048

Factors that Affect the Success of CRM Systems in Libyan Firms

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