Predictors of IJV Performance and the Mediating Effect of Relationship Marketing Orientation Using Structural Equation Model

The international joint venture (IJVs) foreign investment has increased in the last three decades across all business sectors worldwide. IJVs represent one of the most popular strategies for firms from multiple countries to share risk and resources, to gain knowledge, and to obtain access to new mar...

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Bibliographic Details
Main Author: Wadeecharoen, Wanida
Format: Thesis
Language:eng
eng
Published: 2011
Subjects:
Online Access:https://etd.uum.edu.my/2574/1/Wanida_Wadeecharoen.pdf
https://etd.uum.edu.my/2574/2/1.Wanida_Wadeecharoen.pdf
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