Predictors of IJV Performance and the Mediating Effect of Relationship Marketing Orientation Using Structural Equation Model
The international joint venture (IJVs) foreign investment has increased in the last three decades across all business sectors worldwide. IJVs represent one of the most popular strategies for firms from multiple countries to share risk and resources, to gain knowledge, and to obtain access to new mar...
Saved in:
Main Author: | Wadeecharoen, Wanida |
---|---|
Format: | Thesis |
Language: | eng eng |
Published: |
2011
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/2574/1/Wanida_Wadeecharoen.pdf https://etd.uum.edu.my/2574/2/1.Wanida_Wadeecharoen.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Dealers’ Market Orientation And Brand Equity: The Mediating Effect Of Relationship Marketing
by: Ghani, Noor Hasmini Hj Abd
Published: (2011) -
The mediating effect of market orientation on the relationship between total quality management, entrepreneurial orientation and the performance of banks in Libya
by: Faiz, Goboul Ahmed I.
Published: (2015) -
The mediating effects of innovation on the relationship of market orientation dimensions and ICT small and medium sized enterprises performance
by: Zaifuddin, Majid
Published: (2010) -
Societal Marketing Orientation And Marketing Performance: The Mediating Role Of Key Market-Based Capabilities
And The Moderating Effect Of Institutional Context
by: Ibrahim Balal, Siddig Balal
Published: (2011) -
The mediating role of employees' organisational commitment on the relationship between internal market orientation and employees' retention : Evidence from Malaysian hotel industry
by: Hamiza, Jamaludin
Published: (2014)