Relationship Between Marketing of Financial Services and Bank Performance in Jordan
In recent times, marketing has evolved to become the backbone of any successful business activity. This study therefore seeks to investigate the nexus between marketing cost and bank performance. The study is based on a sample of 8 out of 13 commercial banks in Jordan covering a five-year period fro...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/3130/1/IBRAHIM_ALI_KURDI.pdf https://etd.uum.edu.my/3130/3/IBRAHIM_ALI_KURDI.pdf |
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