Household Automobile Purchase Decision: An Application of Discrete Choice Model in Selected Areas in Malaysia

Globalization, particularly the formation of AFTA (ASEAN Free Trade Area), is expected to present greater challenges to the Malaysian automobile industry in terms of competition with neighboring countries especially Thailand. Hence, understanding consumer needs and making an adequate provision for t...

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Bibliographic Details
Main Author: Drebee, Hyder Abbas
Format: Thesis
Language:eng
eng
Published: 2012
Subjects:
Online Access:https://etd.uum.edu.my/3504/1/s92445.pdf
https://etd.uum.edu.my/3504/7/s92445.pdf
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