Household Automobile Purchase Decision: An Application of Discrete Choice Model in Selected Areas in Malaysia

Household Automobile Purchase Decision: An Application of Discrete Choice Model in Selected Areas in Malaysia

Globalization, particularly the formation of AFTA (ASEAN Free Trade Area), is expected to present greater challenges to the Malaysian automobile industry in terms of competition with neighboring countries especially Thailand. Hence, understanding consumer needs and making an adequate provision for t...

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Main Author: Drebee, Hyder Abbas
Format: Thesis
Language:eng
eng
Published: 2012
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HE Transportation and Communications
Online Access:https://etd.uum.edu.my/3504/1/s92445.pdf
https://etd.uum.edu.my/3504/7/s92445.pdf
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institution Universiti Utara Malaysia
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language eng
eng
advisor Abdul Razak, Nor Azam
Abd. Karim, Mohd Zaini
topic HE Transportation and Communications
spellingShingle HE Transportation and Communications
Drebee, Hyder Abbas
Household Automobile Purchase Decision: An Application of Discrete Choice Model in Selected Areas in Malaysia
description Globalization, particularly the formation of AFTA (ASEAN Free Trade Area), is expected to present greater challenges to the Malaysian automobile industry in terms of competition with neighboring countries especially Thailand. Hence, understanding consumer needs and making an adequate provision for them are crucial for local producers to survive in the globalized market economy. This research investigates how consumer’s choice among three broad makes of passenger automobiles in Malaysia (Proton, Perodua, and foreign) is affected by consumer characteristics and car model prices. The data for this study are obtained from a survey on a sample of 804 households in Malaysia, and are analyzed using discrete choice models. From the analysis of the impact of household characteristics on automobile choice, it is found that a) Perodua and foreign automobiles appear to cater to small families while Proton cars to big families, b) Proton and Perodua cars appear to cater to relatively low-income people while foreign automobiles to high-income people, and c) Perodua cars appear to cater to older people while Proton or foreign cars do not appear to cater to a particular age group. Thus, local automobile producers should concentrate on the market for older persons, persons with large family and affordability. From the analysis of the impact of car model prices on automobile choice, it is found that a) each model within a given make is a substitute to other models in other makes, and b) the closest substitute to Proton is the Myvi 1300cc and Saga 1300cc is the closest substitute to Perodua. Therefore, local auto makers need to differentiate their products further to lessen competition between them. All of these results provide useful information to Proton and Perodua so that they might avoid competing with each other but they may be able to compete more successfully with foreign producers.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Drebee, Hyder Abbas
author_facet Drebee, Hyder Abbas
author_sort Drebee, Hyder Abbas
title Household Automobile Purchase Decision: An Application of Discrete Choice Model in Selected Areas in Malaysia
title_short Household Automobile Purchase Decision: An Application of Discrete Choice Model in Selected Areas in Malaysia
title_full Household Automobile Purchase Decision: An Application of Discrete Choice Model in Selected Areas in Malaysia
title_fullStr Household Automobile Purchase Decision: An Application of Discrete Choice Model in Selected Areas in Malaysia
title_full_unstemmed Household Automobile Purchase Decision: An Application of Discrete Choice Model in Selected Areas in Malaysia
title_sort household automobile purchase decision: an application of discrete choice model in selected areas in malaysia
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2012
url https://etd.uum.edu.my/3504/1/s92445.pdf
https://etd.uum.edu.my/3504/7/s92445.pdf
_version_ 1747827588596760576
spelling my-uum-etd.35042016-04-19T02:41:46Z Household Automobile Purchase Decision: An Application of Discrete Choice Model in Selected Areas in Malaysia 2012-06 Drebee, Hyder Abbas Abdul Razak, Nor Azam Abd. Karim, Mohd Zaini Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HE Transportation and Communications Globalization, particularly the formation of AFTA (ASEAN Free Trade Area), is expected to present greater challenges to the Malaysian automobile industry in terms of competition with neighboring countries especially Thailand. Hence, understanding consumer needs and making an adequate provision for them are crucial for local producers to survive in the globalized market economy. This research investigates how consumer’s choice among three broad makes of passenger automobiles in Malaysia (Proton, Perodua, and foreign) is affected by consumer characteristics and car model prices. The data for this study are obtained from a survey on a sample of 804 households in Malaysia, and are analyzed using discrete choice models. From the analysis of the impact of household characteristics on automobile choice, it is found that a) Perodua and foreign automobiles appear to cater to small families while Proton cars to big families, b) Proton and Perodua cars appear to cater to relatively low-income people while foreign automobiles to high-income people, and c) Perodua cars appear to cater to older people while Proton or foreign cars do not appear to cater to a particular age group. Thus, local automobile producers should concentrate on the market for older persons, persons with large family and affordability. From the analysis of the impact of car model prices on automobile choice, it is found that a) each model within a given make is a substitute to other models in other makes, and b) the closest substitute to Proton is the Myvi 1300cc and Saga 1300cc is the closest substitute to Perodua. Therefore, local auto makers need to differentiate their products further to lessen competition between them. All of these results provide useful information to Proton and Perodua so that they might avoid competing with each other but they may be able to compete more successfully with foreign producers. 2012-06 Thesis https://etd.uum.edu.my/3504/ https://etd.uum.edu.my/3504/1/s92445.pdf text eng validuser https://etd.uum.edu.my/3504/7/s92445.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Abdullah, R., Lall, M. K., & Tatsuo, K. (2008). Supplier Development Framework in the Malaysian Automotive Industry, Proton's Experience. International Journal of Economics and Management, 2(1), 29-58. 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