Household Automobile Purchase Decision: An Application of Discrete Choice Model in Selected Areas in Malaysia
Globalization, particularly the formation of AFTA (ASEAN Free Trade Area), is expected to present greater challenges to the Malaysian automobile industry in terms of competition with neighboring countries especially Thailand. Hence, understanding consumer needs and making an adequate provision for t...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2012
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| Online Access: | https://etd.uum.edu.my/3504/1/s92445.pdf https://etd.uum.edu.my/3504/7/s92445.pdf |
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