Household Automobile Purchase Decision: An Application of Discrete Choice Model in Selected Areas in Malaysia
Globalization, particularly the formation of AFTA (ASEAN Free Trade Area), is expected to present greater challenges to the Malaysian automobile industry in terms of competition with neighboring countries especially Thailand. Hence, understanding consumer needs and making an adequate provision for t...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | eng eng |
| 出版: |
2012
|
| 主题: | |
| 在线阅读: | https://etd.uum.edu.my/3504/1/s92445.pdf https://etd.uum.edu.my/3504/7/s92445.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|