The Direct and Indirect Effect of Antecedent Variables on Customer Loyalty Toward Commercial Bank in Southern Thailand

The main objective of this study is to empirically determine the major predictors that directly or indirectly affect customer loyalty in commercial banking sector in South Thailand (Songkla, Krabi, Nakronsrithamarad, Suradthanee) based on underlying concept of Oliver's (1999). The banking secto...

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Bibliographic Details
Main Author: Nattakarn, Eakuru
Format: Thesis
Language:eng
Published: 2010
Subjects:
Online Access:https://etd.uum.edu.my/3748/1/90312.pdf
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