Intention to purchase halal products among consumers
Demand for halal products had increased tremendously due to expansion of the Muslim population worldwide. This study intends to investigate factors such as attitude, subjective norms and perceived behavioral control that influence the intention to purchase halal products among consumer in Malaysi...
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| 主要作者: | |
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| 格式: | Thesis |
| 语言: | eng eng |
| 出版: |
2015
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| 主题: | |
| 在线阅读: | https://etd.uum.edu.my/4616/1/s814435.pdf https://etd.uum.edu.my/4616/2/s814435_abstract.pdf |
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