The effect of green marketing tools on millennial intention to purchase green products
The objective of this research is to examine the effect of green marketing tools (eco-label, eco-brand, environmental advertising and trust) on millennial intentions to purchase green products. The sample size of this study is 374 samples represent of UUM local students. Multistage non probabilit...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | eng eng |
| Published: |
2015
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/5216/1/s815761.pdf https://etd.uum.edu.my/5216/2/s815761_abstract.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|