Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective
Social commerce has become a new trend of inquiry for researchers to investigate the behaviour of consumer in online shopping. Linkedln, Facebook and Twitter is a popular social networking that opened opportunities for new business models. The combination between Web 2.0 social media technologies an...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2015
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| Online Access: | https://etd.uum.edu.my/5286/1/s815460.pdf https://etd.uum.edu.my/5286/2/s815460_abstract.pdf |
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