Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective

Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective

Social commerce has become a new trend of inquiry for researchers to investigate the behaviour of consumer in online shopping. Linkedln, Facebook and Twitter is a popular social networking that opened opportunities for new business models. The combination between Web 2.0 social media technologies an...

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Main Author: Nur Adlia, Mukhtar
Format: Thesis
Language:eng
eng
Published: 2015
Subjects:
T58.6-58.62 Management information systems
Online Access:https://etd.uum.edu.my/5286/1/s815460.pdf
https://etd.uum.edu.my/5286/2/s815460_abstract.pdf
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id my-uum-etd.5286
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Hashim, Kamarul Faizal
topic T58.6-58.62 Management information systems
spellingShingle T58.6-58.62 Management information systems
Nur Adlia, Mukhtar
Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective
description Social commerce has become a new trend of inquiry for researchers to investigate the behaviour of consumer in online shopping. Linkedln, Facebook and Twitter is a popular social networking that opened opportunities for new business models. The combination between Web 2.0 social media technologies and infrastructure had support online interactions and user to the acquisition of product and services. To understanding the user’s social shopping intention, this study conducted an empirical study based on questionnaire that had develop to investigate what is the factors affect the user’s intention of participation in social commerce. This research proposed unified theory of acceptance and use of technology (UTAUT) to study actual use of social commerce. This study will examine four direct effects on social commerce adoption such as Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), and Facilitating Condition (FC)
format Thesis
qualification_name masters
qualification_level Master's degree
author Nur Adlia, Mukhtar
author_facet Nur Adlia, Mukhtar
author_sort Nur Adlia, Mukhtar
title Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective
title_short Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective
title_full Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective
title_fullStr Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective
title_full_unstemmed Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective
title_sort understanding the determinants of s-commerce adoption: from unified theory of acceptance and use of technology (utaut) perspective
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2015
url https://etd.uum.edu.my/5286/1/s815460.pdf
https://etd.uum.edu.my/5286/2/s815460_abstract.pdf
_version_ 1747827900397125632
spelling my-uum-etd.52862021-04-04T08:17:11Z Understanding the determinants of s-commerce adoption: From unified theory of acceptance and use of technology (UTAUT) perspective 2015 Nur Adlia, Mukhtar Hashim, Kamarul Faizal Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts and Sciences T58.6-58.62 Management information systems Social commerce has become a new trend of inquiry for researchers to investigate the behaviour of consumer in online shopping. Linkedln, Facebook and Twitter is a popular social networking that opened opportunities for new business models. The combination between Web 2.0 social media technologies and infrastructure had support online interactions and user to the acquisition of product and services. To understanding the user’s social shopping intention, this study conducted an empirical study based on questionnaire that had develop to investigate what is the factors affect the user’s intention of participation in social commerce. This research proposed unified theory of acceptance and use of technology (UTAUT) to study actual use of social commerce. This study will examine four direct effects on social commerce adoption such as Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), and Facilitating Condition (FC) 2015 Thesis https://etd.uum.edu.my/5286/ https://etd.uum.edu.my/5286/1/s815460.pdf text eng public https://etd.uum.edu.my/5286/2/s815460_abstract.pdf text eng public masters masters Universiti Utara Malaysia Afrasiabi Rad, A., & Benyoucef, M. (2011). A model for understanding social commerce. Journal of Information Systems Applied Research, 4(2), 63. Ajzen, I. (1991). The theory of planned behavior. 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