The effect of strategic factors and the role of relationship quality as mediator on brand equity of automotive industry
Building brand equity in today’s competitive markets is important for organizations. A number of strategic factors such as advertising, product innovation, product quality, and country of origin have affected brand equity significantly. Equally important is the role of relationship quality in build...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| اللغة: | eng eng |
| منشور في: |
2015
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://etd.uum.edu.my/5442/1/s93561.pdf https://etd.uum.edu.my/5442/8/s93561_02.pdf |
| الوسوم: |
إضافة وسم
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