The effect of strategic factors and the role of relationship quality as mediator on brand equity of automotive industry

Building brand equity in today’s competitive markets is important for organizations. A number of strategic factors such as advertising, product innovation, product quality, and country of origin have affected brand equity significantly. Equally important is the role of relationship quality in build...

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書目詳細資料
主要作者:	Hanaysha, Jalal R. M
格式:	Thesis
語言:	eng eng
出版:	2015
主題:	HD28-70 Management Industrial Management
在線閱讀:	https://etd.uum.edu.my/5442/1/s93561.pdf https://etd.uum.edu.my/5442/8/s93561_02.pdf
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