Conceptual design model of interactive television advertising: towards influencing impulse purchase tendency

Conceptual design model of interactive television advertising: towards influencing impulse purchase tendency

Previous research indicates the importance of content creation development in interactive television (iTV) advertising, which could bring the opportunities for advertisers to increase the effectiveness and interactivity of the iTV advertising. Impulse purchase is one of the important factors that in...

Saved in:

書目詳細資料
主要作者:	Azizah, Che Omar
格式:	Thesis
語言:	eng eng
出版:	2016
主題:	T Technology (General)
在線閱讀:	https://etd.uum.edu.my/6006/2/s94242_01.pdf https://etd.uum.edu.my/6006/3/s94242_02.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

相似書籍

Elaboration likelihood model perspective on millenial live streaming buyers' impulsive buying tendency
由: Luo, Xi
出版: (2023)

Mothers' attitudes toward television advertising to children /
由: Tan, Gaik Lan
出版: (1990)

Consumers' perceived relationship between television advertising recall and brand purchase decision
由: Siew, Siok Peik
出版: (1999)

Viewer reaction to television advertising /
由: Ngu, Teck Hua
出版: (1991)

The language of television advertisement in Malay and English /
由: Ramli Haji Khamis
出版: (1993)

Conversational implicatures in advertisements on Malaysian television /
由: Gregory, Andrew Adolph
出版: (2006)

Influencing Factors Of Online Advertising Towards Consumer Purchase Intention
由: Ren, Hongyan
出版: (2009)

Influence of Humorous Television Advertisements on Buying Decisions of University of Malaya Students /
由: Habibi, Anoosha
出版: (2013)

The Tendency Toward Tax Evasion in Jordan
由: Slehat, Yaser Ahmad Abed Alfattah
出版: (2009)

Viewer's perception and causes of irritation in television advertising /
由: Chong, Boon How
出版: (1990)

Brand recall as indication of television advertising effectiveness
由: Mohd Miharbi, Maldia Syela
出版: (2001)

Discourse of copywriting on Malaysian celebrity television advertisement
由: Roslan, Nur Widad
出版: (2018)

Fashion Follower Behavior: An Investigation Into The Tendency To Observe Others In Purchase Decision Making
由: Abarashi, Jamal
出版: (2011)

Factors influencing online impulse purchase behaviour among generation Y in Malaysia : a study on students in Selangor /
由: Wasiul, Karim Md
出版: (2020)

Factors influencing consumers' intention to purchase products advertised on Facebook /
由: Mert, Hasinat
出版: (2017)

Critical discourse analysis on copywriting in 2019 Malaysia aidilfitri television advertisements
由: Roslan, Nur Widad
出版: (2021)

Children's prime-time television advertisements potentially affecting oral health /
由: Faizah Kamaruddin
出版: (2004)

The relationship between demographic factors and tendency to purchase online among east Malaysian Universiti Lecturers
由: Roslyn, Tunggolou.
出版: (2001)

Characteristics of gasoline deposit and factors that influence its forming tendency /
由: Fazil Mat Isa
出版: (1995)

Factors Influencing the Tendency to Subscribe with Takaful Among Martial Arts Practitioners
由: Siti Hajar Salwa, Ahmad Musadik
出版: (2011)

The effect of celebrity endorsement effectiveness on consumers' attitude towards advertisement and purchase intention
由: Siti Nazihah, Mohd Jamili
出版: (2015)

The influence of lifelong learning characteristics and tendencies towards entrepreneurial motivation among students in a Public University
由: Ibrahim, Irmohizam
出版: (2022)

Models for designing cable television systems /
由: Errecart, Michael Terry, 1950-
出版: (1981)

Conceptual model of persuasive multimedia content (PMC) for social media advertising of island homestays
由: Muhammad Abdul Malik, Saedon
出版: (2019)

Examining the antecedents of impulse purchase among facebook commerce (f-commerce) users /
由: Leong, Lai Ying
出版: (2017)

Social Media Marketing: A Tendency of Entrepreneur's Personality Toward Technology Adoption
由: Rusnifaezah, Musa
出版: (2011)

Malaysian consumers’ attitude towards mobile advertising and its impact on purchase intention
由: Mohd Noor, Mohd Nazri
出版: (2013)

A study of visual communications ideas in television fast food advertising portraying Islamic values : the Kuala Terengganu television viewers perspectives / Zulfikri Jusoh
由: Jusoh, Zulfikri
出版: (2011)

The influence factors and perceptions towards the student performances and the tendency to choose public relations course / Siti Nirmala Mohamad Ishak
由: Mohamad Ishak, Siti Nirmala
出版: (2018)

The effectiveness of online advertisement towards customer purchase intention in travel agency / Nurfatihah Effdanizam
由: Effdanizam, Nurfatihah
出版: (2019)

Parents’ awareness towards television food advertising that affect their children’s behavior and health / Dina Iffarina Rasidin and Nurul Syafiqah Aliah Suhaili
由: Rasidin, Dina Iffarina, et al.
出版: (2021)

Factors influencing consumers' attitude towards online advertising
由: Tey, Hwa Jiun
出版: (2016)

Factors influencing purchase intention based on facebook advertising: A study on generation Y consumers in UUM
由: Nik Muhammad Ismail, Karim
出版: (2015)

The influence of advertising exposure towards purchase intention of consumers on Bosch products: a study of moderating effect of age in the context of Malaysian consumers
由: Chong, Khi Su
出版: (2014)

A study on schizophrenic patients with suicide tendencies /
由: Arshad Siddique
出版: (2000)

Effects of media literacy education about television food advertising on school children / Zalma Abdul Razak
由: Abdul Razak, Zalma
出版: (2015)

Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion
由: Zahari, Nurfareena
出版: (2019)

The role of attitute towards SME food advertisements on intention to purchase Malaysian SME food product /
由: Olanrewaju, Hazeez Abdulsalami
出版: (2017)

Modification of S₁ statistic with Hodges-Lehmann as the central tendency measure
由: Lee, Ping Yin
出版: (2018)

In-Game Advertising: The Effects Of Telepresence On The Attitude And Purchase Intention
由: Hussein, Zuhal
出版: (2011)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group