Strategi pengurusan jenama telekomunikasi bimbit prabayar dalam persekitaran akademik Indonesia
The purpose of this study is to determine brand management strategy of prepaid mobile telecommunication in Indonesian academic setting. This research also aims to identify the relationship between brand awareness, brand image, brand delivery, brand trust, customer’s satisfaction and brand loyalty. I...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2016
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| Online Access: | https://etd.uum.edu.my/6306/1/s91802_01.pdf https://etd.uum.edu.my/6306/2/s91802_02.pdf |
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