Factors related to online shopping intention among young men in Kuala Lumpur
The purpose of this study is to investigate the relationship of perceived ease of use, perceived usefulness, product variety, pricing, product guarantee and subjective norm towards online shopping intention among young men in Kuala Lumpur. 384 sets of questionnaire were distributed using convenience...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2017
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| Online Access: | https://etd.uum.edu.my/6946/1/s818762_01.pdf https://etd.uum.edu.my/6946/2/s818762_02.pdf |
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