Factors related to online shopping intention among young men in Kuala Lumpur

The purpose of this study is to investigate the relationship of perceived ease of use, perceived usefulness, product variety, pricing, product guarantee and subjective norm towards online shopping intention among young men in Kuala Lumpur. 384 sets of questionnaire were distributed using convenience...

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主要作者: Zuhairah, Katmin
格式: Thesis
语言:eng
eng
出版: 2017
主题:
在线阅读:https://etd.uum.edu.my/6946/1/s818762_01.pdf
https://etd.uum.edu.my/6946/2/s818762_02.pdf
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