The mediating role of religious orientation on the relationship between luxury values, ethical values and buying behavior
Consumer behavior issues have become more heterogeneous because of cultural differences. This phenomenon makes it progressively important to understand factors impacting it. As such, this study examined the determinants of consumer buying behavior among Saudis and expatriates living in Riyadh, the c...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/7022/1/s94377_01.pdf https://etd.uum.edu.my/7022/2/s94377_02.pdf |
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