The moderating effects of environmental munificence on the relationship between business level strategy and performance of hotels in Nigeria
The study aims to examine an association between business level strategy (cost leadership strategy and differentiation strategy) on the performance of Nigerian hotels, with the moderating variable of environmental munificence. Hotels industry is a vital tool for the economic growth in Nigeria and it...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/7055/1/s819724_01.pdf https://etd.uum.edu.my/7055/2/s819724_02.pdf |
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