Selection Decision and Loyalty Among Islamic Bank Customers.

The research studies on customer loyalty and bank selection decision particularly among Islamic bank customers. This study involved customers using the Islamic banking services at Bank Islam Malaysia Berhad (BIMB), Bank Muamalat Malaysia Berhad and Bank Kerjasama Rakyat Berhad in Alor Setar, Kedah....

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Bibliographic Details
Main Author: Bidayatul Akmal, Mustafa Kamil
Format: Thesis
Language:eng
Published: 2006
Subjects:
Online Access:https://etd.uum.edu.my/72/1/bidayatul_akmal.pdf
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