The consumer perception of brand crisis response strategy, brand reputation, corporate re-branding, and brand loyalty

Sustaining brand loyalty is the key success for the survival of any organisation. Maintaining brand loyalty becomes more challenging during a crisis. A slight mistake in responding to the brand crisis will jeopardise the brand image of the organisation. Despite the seriousness of the issue, little i...

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Bibliographic Details
Main Author: Roslizawati, Ahmad
Format: Thesis
Language:eng
eng
Published: 2018
Subjects:
Online Access:https://etd.uum.edu.my/7922/1/s900480_01.pdf
https://etd.uum.edu.my/7922/2/s900480_02.pdf
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