Determinants of customer loyalty in cellular service sector of Pakistan: mediating and moderating effects

The customer loyalty has become essential for survival and success of cellular service providers with the saturation and maturity of the cellular service sector of Pakistan. This research focuses on the direct and indirect determinants of customer loyalty of the prepaid segment in the cellular servi...

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Bibliographic Details
Main Author: Tariq, Beenish
Format: Thesis
Language:eng
eng
Published: 2018
Subjects:
Online Access:https://etd.uum.edu.my/7966/1/s900446_01.pdf
https://etd.uum.edu.my/7966/2/s900446_02.pdf
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