Determinants of customer loyalty in cellular service sector of Pakistan: mediating and moderating effects
The customer loyalty has become essential for survival and success of cellular service providers with the saturation and maturity of the cellular service sector of Pakistan. This research focuses on the direct and indirect determinants of customer loyalty of the prepaid segment in the cellular servi...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/7966/1/s900446_01.pdf https://etd.uum.edu.my/7966/2/s900446_02.pdf |
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