The influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior in Kedah
Effort of business to protect the environment need support from the consumers to make it achieve their objective. Other than that, Muslims and non-Muslims seek for a products and services that follow Islamic principles in their operations and business. This is because of the cleanliness of Shariah c...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2019
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| Online Access: | https://etd.uum.edu.my/8548/1/S823605_01.pdf https://etd.uum.edu.my/8548/2/S823605_02.pdf https://etd.uum.edu.my/8548/3/S823605_references.docx |
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