The influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior in Kedah

Effort of business to protect the environment need support from the consumers to make it achieve their objective. Other than that, Muslims and non-Muslims seek for a products and services that follow Islamic principles in their operations and business. This is because of the cleanliness of Shariah c...

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Main Author:	Nur Aina, Mohd Jamil
Format:	Thesis
Language:	eng eng eng
Published:	2019
Subjects:	HF5001-6182 Business HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/8548/1/S823605_01.pdf https://etd.uum.edu.my/8548/2/S823605_02.pdf https://etd.uum.edu.my/8548/3/S823605_references.docx
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id	my-uum-etd.8548
record_format	uketd_dc
spelling	my-uum-etd.85482022-10-04T01:34:17Z The influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior in Kedah 2019 Nur Aina, Mohd Jamil Sulaiman, Yaty Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5001-6182 Business HF5415.33 Consumer Behavior. Effort of business to protect the environment need support from the consumers to make it achieve their objective. Other than that, Muslims and non-Muslims seek for a products and services that follow Islamic principles in their operations and business. This is because of the cleanliness of Shariah compliance principles. In order to improve purchasing behavior of the consumers, hotel industry should enhance and stimulate their green marketing and Shariah compliance practices in their hotels. The purpose of this study is to identify the influence of green marketing, Shariah compliance, customer’s environmental awareness and customer’s satisfaction towards Muslim purchasing behavior at Kedah, Malaysia. Precisely, the objectives of this study are to investigate, examine and determine between the factors (green marketing, Shariah compliance, customer’s awareness and customer’s satisfaction) and consumers purchasing behavior. A random sampling technique was used to collect the respondents in Kedah, Malaysia. The study also used quantitative approach through structured questionnaires developed from previous research. A total of 403 online survey questionnaires were distributed through Whatsapp application and Facebook pages. The study used SPSS 25.0 to analyze the collected data. Methodologies such as Pearson Correlation and Multiple Regression Analysis were implemented in order to analyze the data collected. As a whole, the findings revealed that consumer purchasing behavior had positive relationship and significant with green marketing, Shariah compliance, customer’s awareness and customer’s satisfaction. Finally, this study concluded with discussion, limitations of the study and some suggestions for future researches. 2019 Thesis https://etd.uum.edu.my/8548/ https://etd.uum.edu.my/8548/1/S823605_01.pdf text eng public https://etd.uum.edu.my/8548/2/S823605_02.pdf text eng public https://etd.uum.edu.my/8548/3/S823605_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Sulaiman, Yaty
topic	HF5001-6182 Business HF5415.33 Consumer Behavior.
spellingShingle	HF5001-6182 Business HF5415.33 Consumer Behavior. Nur Aina, Mohd Jamil The influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior in Kedah
description	Effort of business to protect the environment need support from the consumers to make it achieve their objective. Other than that, Muslims and non-Muslims seek for a products and services that follow Islamic principles in their operations and business. This is because of the cleanliness of Shariah compliance principles. In order to improve purchasing behavior of the consumers, hotel industry should enhance and stimulate their green marketing and Shariah compliance practices in their hotels. The purpose of this study is to identify the influence of green marketing, Shariah compliance, customer’s environmental awareness and customer’s satisfaction towards Muslim purchasing behavior at Kedah, Malaysia. Precisely, the objectives of this study are to investigate, examine and determine between the factors (green marketing, Shariah compliance, customer’s awareness and customer’s satisfaction) and consumers purchasing behavior. A random sampling technique was used to collect the respondents in Kedah, Malaysia. The study also used quantitative approach through structured questionnaires developed from previous research. A total of 403 online survey questionnaires were distributed through Whatsapp application and Facebook pages. The study used SPSS 25.0 to analyze the collected data. Methodologies such as Pearson Correlation and Multiple Regression Analysis were implemented in order to analyze the data collected. As a whole, the findings revealed that consumer purchasing behavior had positive relationship and significant with green marketing, Shariah compliance, customer’s awareness and customer’s satisfaction. Finally, this study concluded with discussion, limitations of the study and some suggestions for future researches.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Nur Aina, Mohd Jamil
author_facet	Nur Aina, Mohd Jamil
author_sort	Nur Aina, Mohd Jamil
title	The influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior in Kedah
title_short	The influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior in Kedah
title_full	The influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior in Kedah
title_fullStr	The influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior in Kedah
title_full_unstemmed	The influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior in Kedah
title_sort	influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior in kedah
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2019
url	https://etd.uum.edu.my/8548/1/S823605_01.pdf https://etd.uum.edu.my/8548/2/S823605_02.pdf https://etd.uum.edu.my/8548/3/S823605_references.docx
_version_	1747828411197292544

The influence of green marketing, shariah compliance, customer’s environmental awareness and customer’s satisfaction towards muslim consumer purchasing behavior in Kedah

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