Factors influencing buying intention of smart phone among Multimedia University (MMU) students in Melaka campus
The aim of this research is to analyze the factors influencing buying intention of smartphone among MMU students in Melaka campus. Today firms build use of assorted ways so as to draw in new customers, retain existing customers and differentiate their merchandise from those of their competitors. Per...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8816/1/s820166_01.pdf https://etd.uum.edu.my/8816/2/s820166_02.pdf https://etd.uum.edu.my/8816/3/s820166_references.docx |
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