Factors influencing buying intention of smart phone among Multimedia University (MMU) students in Melaka campus

The aim of this research is to analyze the factors influencing buying intention of smartphone among MMU students in Melaka campus. Today firms build use of assorted ways so as to draw in new customers, retain existing customers and differentiate their merchandise from those of their competitors. Per...

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Main Author:	Ambiga, P.Panichelvam
Format:	Thesis
Language:	eng eng eng
Published:	2019
Subjects:	HF5415.33 Consumer Behavior. LB2300 Higher Education
Online Access:	https://etd.uum.edu.my/8816/1/s820166_01.pdf https://etd.uum.edu.my/8816/2/s820166_02.pdf https://etd.uum.edu.my/8816/3/s820166_references.docx
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id	my-uum-etd.8816
record_format	uketd_dc
spelling	my-uum-etd.88162022-04-10T23:49:36Z Factors influencing buying intention of smart phone among Multimedia University (MMU) students in Melaka campus 2019 Ambiga, P.Panichelvam Md Said, Nor Pujawati Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. LB2300 Higher Education The aim of this research is to analyze the factors influencing buying intention of smartphone among MMU students in Melaka campus. Today firms build use of assorted ways so as to draw in new customers, retain existing customers and differentiate their merchandise from those of their competitors. Perhaps, the foremost necessary and effective strategy to influence client behavior within the product choice is accenting the brand name and pricing offer of the merchandise. Therefore, aim of this paper is to research the factors influencing buying intention of smartphone. Five independent variables that is brand, price, design, operating system and patents are tested against dependent variable buying intention to view the relationship and influence. The study involved a questionnaire handed to 367 students which using smart phone and selected randomly in Multimedia University Melaka. It is highly noted that brand, price and design has significance with smartphone buying intention. Meanwhile, operating system and pattern has no significance with smartphone buying intention. 2019 Thesis https://etd.uum.edu.my/8816/ https://etd.uum.edu.my/8816/1/s820166_01.pdf text eng public https://etd.uum.edu.my/8816/2/s820166_02.pdf text eng public https://etd.uum.edu.my/8816/3/s820166_references.docx text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng eng
advisor	Md Said, Nor Pujawati
topic	HF5415.33 Consumer Behavior. LB2300 Higher Education
spellingShingle	HF5415.33 Consumer Behavior. LB2300 Higher Education Ambiga, P.Panichelvam Factors influencing buying intention of smart phone among Multimedia University (MMU) students in Melaka campus
description	The aim of this research is to analyze the factors influencing buying intention of smartphone among MMU students in Melaka campus. Today firms build use of assorted ways so as to draw in new customers, retain existing customers and differentiate their merchandise from those of their competitors. Perhaps, the foremost necessary and effective strategy to influence client behavior within the product choice is accenting the brand name and pricing offer of the merchandise. Therefore, aim of this paper is to research the factors influencing buying intention of smartphone. Five independent variables that is brand, price, design, operating system and patents are tested against dependent variable buying intention to view the relationship and influence. The study involved a questionnaire handed to 367 students which using smart phone and selected randomly in Multimedia University Melaka. It is highly noted that brand, price and design has significance with smartphone buying intention. Meanwhile, operating system and pattern has no significance with smartphone buying intention.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Ambiga, P.Panichelvam
author_facet	Ambiga, P.Panichelvam
author_sort	Ambiga, P.Panichelvam
title	Factors influencing buying intention of smart phone among Multimedia University (MMU) students in Melaka campus
title_short	Factors influencing buying intention of smart phone among Multimedia University (MMU) students in Melaka campus
title_full	Factors influencing buying intention of smart phone among Multimedia University (MMU) students in Melaka campus
title_fullStr	Factors influencing buying intention of smart phone among Multimedia University (MMU) students in Melaka campus
title_full_unstemmed	Factors influencing buying intention of smart phone among Multimedia University (MMU) students in Melaka campus
title_sort	factors influencing buying intention of smart phone among multimedia university (mmu) students in melaka campus
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2019
url	https://etd.uum.edu.my/8816/1/s820166_01.pdf https://etd.uum.edu.my/8816/2/s820166_02.pdf https://etd.uum.edu.my/8816/3/s820166_references.docx
_version_	1747828466615582720

Factors influencing buying intention of smart phone among Multimedia University (MMU) students in Melaka campus

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