The relationship between service quality, customer satisfaction, and hedonic value on generation Y customer loyalty in the context of superstores in Bangladesh: the mediating role of corporate image

With the face of immense competition, today's retailers are struggling more to retain their existing customers. This scenario is even worse in the superstore sector in Bangladesh particularly who are dealing with Generation Y customers. Inherently, Generation Y customers exhibit less loyalty bu...

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Bibliographic Details
Main Author: Alam, Mirza Mohammad Didarul
Format: Thesis
Language:eng
eng
eng
eng
Published: 2020
Subjects:
Online Access:https://etd.uum.edu.my/8851/1/Deposit%20Permission%20Not%20Allow_s901643.pdf
https://etd.uum.edu.my/8851/2/S901643_01.pdf
https://etd.uum.edu.my/8851/3/S901643_02.pdf
https://etd.uum.edu.my/8851/4/s901643_references.docx
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